On February 15, AmCham Shanghai’s Marketing & Media Committee held its annual celebration of the best and worst Super Bowl commercials. Hosted by the committee’s hip and effervescent co-chair, Paul Lin, the event also featured three longtime advertising professionals as guest speakers – Bryce Whitwam, China CEO at Wunderman, Rob Campbell, regional head of strategy at Wieden + Kennedy, and Fred Raillard, co-founder and creative CEO of Fred & Farid. The event opened with an introduction from Lin and a viewing of some of the best and most hilarious Super Bowl ads spanning the past few decades.
Next, the three speakers showed a variety of commercials, with each presenter opining on the adverts’ strengths and weaknesses. The speakers also touched on the use of controversy in advertisements, what makes a commercial memorable, and the use of that long running Super Bowl trope – humor. As well as screening the best commercials, the presenters also screened some of the most disastrous and talked about why they believed the commercials were ineffective.
This program was brought to you by AmCham Shanghai’s Marketing and Media Committee. For more information on how you can get involved with this or any of AmCham Shanghai’s 18 industry-specific committees, please contact us at Committees@amcham-shanghai.org.